The Rise in Australian Made
Support for Australian Made products has been on the rise in recent years, with consumer attitudes shifting towards favoring locally produced goods. According to a survey conducted by Roy Morgan, 93% of Australians stated that they are more likely to buy products made in Australia, which is an increase from 87% the previous year.
This surge in support for Australian-made products can be attributed to various factors.
One reason for the increase in support is a growing preference for supporting local businesses and boosting the domestic economy. Australians are becoming more conscious of the impact their purchasing decisions have on their communities and are choosing to buy Australian-made products to contribute to the growth and sustainability of local industries.
The COVID-19 pandemic has also played a role in driving the demand for Australian-made products. The disruptions in international supply chains and the uncertainties surrounding global trade have led consumers to prioritize locally made products for their perceived reliability and quality.
Support Locally Made and Grown
The increase in support for Australian-made products is evident in various sectors. From food and beverages to clothing and household goods, consumers are actively seeking out products that carry the Australian Made logo, which guarantees their origin and quality.
Amber from Just a Glass Australia says she is seeing it through every day interactions with her customers. ''We continue to see a shift in consumers seeking out Australian Made, and even more so independent brands. It has been a key factor in the continued growth and consumer love of Just a Glass Australia as we hero locally made and grown and nurture local produce. Our customers are loyal to supporting us as a brand knowing they are making a direct impact to a local small business through their purchase power.''
Overall, the rise in support for Australian-made products reflects a shift in consumer preferences towards supporting local industries and stimulating the domestic economy.
This trend is likely to continue as Australians become even more conscious of the choices they make and the impact they have on local businesses and communities.